Hi, I’m Robin. I write words for cash.

My work spans two millennia, can you believe it. I got my first byline in the local newspaper at the age of 15, and that was it. I’ve been scribbling away ever since.

This is where you can learn a little about me, my work, and how I may be able to add value to your company, product, idea, or creative project.

Anyone can write. So what makes me a writer?

Everybody should write. I believe that.

Writing puts our thoughts in order. It helps us to make sense of the world. That’s why so many of us blog, or keep a diary, even when there’s no audience to read it.

But what happens when the writing has an audience?

That’s when it all changes. Writing for others is less about self-expression, and more about communicating an intent. It becomes a technical process.

Every writer is part analyst, part researcher, part interpreter. Writing with technique is what makes copy saleable.

Books and books have been written on how to write. But when I’m working, I always hold this one thought inside my brain:

“Make the reader forget to stop.”

That’s it. It’s really good advice. It’s really good because it sounds stupid. Like it’s a joke. But the more you think about it, the more it makes sense.

Keep your readers tripping over their own metaphorical feet towards the next sentence and, pretty soon, you’ll lead them to the very end.